Brand Marketing Manager + Copywriter based in Portland, OR.
Zoe Wesley is a strategic brand marketer and creative copywriter with 8+ years of experience in crafting engaging brand narratives and high-impact content for various sectors—including wellness, CPG, tech, and finance.
She demonstrates extensive expertise in brand strategy, creative direction, brand voice evolution, and GTM strategy, driving audience engagement and brand growth through cross-functional collaboration and integrated marketing campaigns.
Exceptionally skilled in storytelling, Zoe is committed to leveraging her creative writing and marketing proficiency to elevate brand presence and achieve strategic business objectives.
Professional Summary
Education
Bachelor of Arts in Journalism, University of Arizona
Work Examples
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Blending expertise in building tech startups with a passion for wellness, I thrive at the crossroads of innovation and creativity. My journey bridges the fast-paced world of technology with the art of crafting impactful brand stories and voices. Whether launching products or reimagining strategies, I’m driven by creating meaningful connections that have lasting impact.
Outside of my professional accomplishments, I find inspiration in the artistry of everyday life—immersing myself in wellness practices and pursuing creative outlets like pottery. These passions fuel my perspective, allowing me to approach challenges with a fresh, human-centered lens and an unwavering commitment to excellence.
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